Welcome to the heart of Groovy Paradox. This collection of herbal goods and homemade magick is intentionally handcrafted by founder Vanessa Hoo with the guiding presence of the OAKE fairy spirit, our apothecary mascot.

The story goes that OAKE crafts the products, the magick, and the spells. With every item, you receive a self-love spell- a beautifully designed one-page pamphlet featuring a poem/mantra and a short self-care activity to anchor your personal ritual. These are all varieties of self-love spells, curated for healing, grounding, and transformation.

Stock your altar and pantry with teas, tinctures, oils, incense, and more, all blended with handcrafted magick and everyday utility. This space is for those who know care is radical, and healing is revolutionary.