We clean up after ourselves

Ecommerce has a carbon footprint, and plastic waste pollutes our planet. At Groovy Paradox, we’re committed to making a difference. That’s why we partner with innovative companies that combat environmental harm at its source.

Together, participating businesses have…

• Removed thousands of tons of carbon from the atmosphere
• Provided carbon-neutral shipping on millions of orders
• Intercepted over 21 million lbs of plastic waste before it reached our oceans

Here's how it works: For every order you place, we calculate the estimated shipping emissions and plastic waste impact. A portion of our revenue then supports carbon removal technologies and waste collection initiatives, ensuring that our environmental footprint is not only offset but actively reduced. These efforts are backed by companies vetted by scientists from Carbon Direct, ensuring that every action we take is rooted in science. By working with vetted companies like Heirloom, Remora, Charm, and CleanHub, we’re building a sustainable future for various local communities, one shipment at a time

Let's take a closer look at the companies removing our shipping emissions.

Heirloom

Heirloom's direct air capture technology enhances the carbon mineralization process. Heirloom's technology speeds up the rate at which naturally occurring minerals capture CO₂ rather than using energy-intensive fans to draw air in.

Remora

Remora captures CO₂ from semi-truck tailpipes as they drive, with the CO₂ destined for long-term storage.

Charm

Charm captures CO₂ using plant waste, converts it into a stable, carbon-rich liquid, and safely stores it deep underground—out of reach of wildfires and soil erosion.